Understand the ins and outs of creating the ultimate buyer persona for your business
A buyer persona is a fictional representation of your ideal customer. Although this person does not actually exist, the data used in building this persona does. This data is based off your own market research, demographics and psychographics of your current consumers or prospects.
Using a buyer persona can greatly help you understand the wants and needs of your clients and future customers. By having better knowledge of your buyers, you can create content that’s tailored to them and strategically create a buyer's journey that your target audience will respond positively to.
Any business can benefit from leveraging buyer personas.
Why is that? Because no matter what your company background (size, revenue, industry) you will need to learn who your customer is and how you can attract them to your product/service.
Here are a few use cases of where you utilize personas:
Content - Whether its social posts, videos or blogs; buyer personas can help your social content resonate better with target audiences.
Market Research – Optimize the time spent on research by gaining a quicker understanding of your ideal consumer faster(We can help with this as well!).
SEO Tactics - Gain perspective on what your buyers are searching for and which search keywords to prioritize in the search engine.
Campaign Development - Discover where to implement marketing campaigns that will attract ideal customers at the right time. These are just some of ways to use buyer personas in your business. But how do you go about making such well-defined representatives of your customers?
Since a buyer persona is a fictional example of your audience, the tactics of persona creation should center around collecting data on your consumers. Here are a few techniques to extract this information:
Current Customers - Look at the contacts in your database who are already costumers. What do they look like? What did it cost to acquire them? What did their buyer journey look like? Answering these questions will give you a good start on laying the foundations of your buyer personas.
Consumer Feedback - The best way to know what your audience thinks? Ask them! Interview customers and prospects or email out surveys; encourage them to communicate with you on what they like about your product or service.
Highlight Buyer Patterns - Look through different consumer perspectives and see if there are any trends in their demographics, attributes or sentiments. By analyzing commonalties about your consumers, you can build a more detailed buyer persona that accurately reflects their buyer’s journey.
In today’s digital landscape, creating buyer personas has never been easier. However, most companies still approach building personas manually. Using data-driven personas can quickly scale this research.
Dive into what steps you can to create the most accurate personas in 2021.
Discover what tactics to keep in mind when forging meaningful brand relationships with audiences in 2021.
Stay connected with us to receive the insights and tips on consumer personas.