min read

The Beginner’s Guide to Creating Buyer Personas

Understand the ins and outs of creating the ultimate buyer persona for your business

As a marketer or business owner, you probably know the advantages of having detailed buyer personas for your company. But you might be wondering: How do I start? How do I build one? and Where can I get the most out of them? In this guide, we’ll take you through all that you need to know on making a great buyer persona. Let’s begin!

What is a buyer persona and why use it?

A buyer persona is a fictional representation of your ideal customer. Although this person does not actually exist, the data used in building this persona does. This data is based off your own market research, demographics and psychographics of your current consumers or prospects.  

Using a buyer persona can greatly help you understand the wants and needs of your clients and future customers. By having better knowledge of your buyers, you can create content that’s tailored to them and strategically create a buyer's journey that your target audience will respond positively to.  

What can buyer persona be used for?

Any business can benefit from leveraging buyer personas.  

Why is that? Because no matter what your company background (size, revenue, industry) you will need to learn who your customer is and how you can attract them to your product/service.  

Here are a few use cases of where you utilize personas:

Content - Whether its social posts, videos or blogs; buyer personas can help your social content resonate better with target audiences.  

Market Research – Optimize the time spent on research by gaining a quicker understanding of your ideal consumer faster(We can help with this as well!).

SEO Tactics - Gain perspective on what your buyers are searching for and which search keywords to prioritize in the search engine.  

Campaign Development - Discover where to implement marketing campaigns that will attract ideal customers at the right time. These are just some of ways to use buyer personas in your business. But how do you go about making such well-defined representatives of your customers?

Get our free eBook on the benefits of using data-driven personas.

How to Create a Buyer Persona

Since a buyer persona is a fictional example of your audience, the tactics of persona creation should center around collecting data on your consumers. Here are a few techniques to extract this information:

Current Customers - Look at the contacts in your database who are already costumers. What do they look like? What did it cost to acquire them? What did their buyer journey look like? Answering these questions will give you a good start on laying the foundations of your buyer personas.

Consumer Feedback - The best way to know what your audience thinks? Ask them! Interview customers and prospects or email out surveys; encourage them to communicate with you on what they like about your product or service.  

Highlight Buyer Patterns - Look through different consumer perspectives and see if there are any trends in their demographics, attributes or sentiments. By analyzing commonalties about your consumers, you can build a more detailed buyer persona that accurately reflects their buyer’s journey.  

In today’s digital landscape, creating buyer personas has never been easier. However, most companies still approach building personas manually. Using data-driven personas can quickly scale this research.  

Creating buyer personas can seem like a daunting task. But if you know where to start, have all the necessary data and realize where to implement them; then building personas will not seem such a challenging task. Having them will help you better understand your target audience, how to sell to them and resonate with potential prospects or current costumers!

Ready to get insights on your current audience on Facebook, Twitter, Google Analytics? Let’s talk!

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