What if you were able to visualize the stories behind your patient population? What if you were able to track the preferences and needs of your community? Now you can, with patient personas!
A persona is a fictious or an imaginary person that represents a market segment of your customers or audience. A persona is typically presented via a persona profile that visualizes characteristics of the persona such as a photo, a name, age group, interests, needs, preferences, attitude, expectations and other attributes.
There are many domains that currently employ personas, including product design, marketing, sales, digital content creation, and advertising.
Patient personas provides healthcare marketers with valuable insights about their community and their patients’ attitudes, needs, preferences and behavior. Personas can help refine digital content and marketing strategies in order to increase patient engagement. Healthcare organizations are able to create resonating messages tailored to each persona, representing a particular patient group. They are able to connect and engage the community while monitoring their ever-changing needs and desires.
Data-driven Patient personas can help healthcare providers identify, connect, and engage patients with high needs related to co-morbidity and chronic disease. Data-driven patient personas will provide a birdseye view on such high-risk populations and empower caregivers with valuable insights about those patients experiences and unmet needs. The outcome is identifying and then addressing the barriers and gaps of care from the patient prospective.
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