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A ‘persona’ is a fictive person describing an important user group, consumer segment or a community. A persona is also a visual representation of consumers or audience numerical data. It helps companies visualize and better understand their audience to deliver user-centric products and services throughout the customer journey

A data-driven persona is derived from verifiable facts about the represented segment of the target population in sufficient amounts for quantitative analysis. An ideal persona is a proxy for a person. The person is a targeted user group, audience, or customer segment. An ideal persona describes a segment and predicts the segment behavior. Data-driven personas come the closest to understanding the ideal customer.

We can import and integrate data from most on-line channels such as Google Analytics, YouTube, Facebook, and Twitter. We can also focus on first-level data such as CRM, Population Health data and e-commerce.

Personas are most often used in targeting and selecting people who are to receive the company’s marketing messages and branding. Personas can also be used for copywriting to create more personal ads that resonate with the target audience. Finally, personas can be used for market research, so that you can segment the overall market (or customer base) not as nameless, faceless target groups but as personas with names and individualized attributes. This can improve the customer-centric decision making of your company.

Advertising has four main functions: (a) targeting, (b) messaging (c) channel and (d) reporting. Personas can be used in targeting and selecting the audience who receives the company’s marketing messages. Moreover, personas can also be used for message creation of ads that resonates with the target audience. Similarly, by knowing the media channel the persona most spends their time, you can choose the appropriate channels for advertising strategy.

Yes! We provide a 30-day free trial of Persona Analytics. The free trial includes connecting to a single data source to automatically generate up to 10 Personas. We assist you in setting up the trial with no risk or commitment.

Our annual plans provides you with a lower rate for all our solutions.

VoraInsight accepts electronic bank transfers using ACH for all plans. We require major credit cards for monthly plans recurring payments.

You will be able to start using VoraInsight within a week from the effective date of the contract or the start of the trial period.

We offer phone and email support. We work closely with you during on-boarding and throughout your subscription term.